Lincoln boutiques offer local takes on Fashion Week


By Madalyn Gotschall, NewsNetNebraska

As designers at New York Fashion Week revealed their runway looks for fall 2013, Lincoln boutique owners were busy revealing their 2013 spring and summer must haves.

While Lincoln malls carry big brands and mainstream pieces, downtown Lincoln boutique owners aim to offer looks straight off of the runway and fashion blogs with a Midwestern twist.  With four boutiques within walking distance of the University of Nebraska-Lincoln, students can find an unique piece without the crowd.

While Ashlie Hadden said she has been paying attention to Fashion Week, she said she will have Lincoln street wear in mind when she hits the market next week for her store, Embellish.

“I identify key trends and make sure to have enough in each category to communicate them with the customer,” Hadden said. “I then make them wearable in the Midwest and tone them down.”

As for Hadden’s favorite trend for the warm weather, she said black and white graphic combinations will be a hit. Neon, feminine florals, and color blocking pieces will remain essential at Embellish, but Hadden forecasts black and white as the next major trend.

Matel Rokke, owner of Tsuru, couldn’t agree more.

“There is something so classic about bold graphics,” Rokke said.

While Tsuru carries more bohemian and relaxed styles to Embellish’s classic and modern look, Rokke said she is excited to see what comes in her store incorporating the bold graphic trend. Rokke watches for the selection from Tsuru’s main brands, such as Free People, and then decides what pieces she wants to carry in-store.

Besides neutral graphics, Rokke said maxi length skirts, pastel prints, tribal, and every shade of green will be her summer go-tos.

Rokke said she prefers an easy dress with a print, something the extremely feminine themed Stella knows quite a bit about.

Sheilah Glasco owns Stella along with her sister, Juliane, and while she said they pay little attention to the runway, they do have customers that come in requesting the specific pieces.

Glasco said she has also been noticing the style of black and white graphics through the fashion blogs she follows. For Stella’s approach to the look, Glasco hopes to find more tailored pieces.

Menswear, stripes, and south of the border prints in bright colors are a few other trends Glasco plans to bring to Stella this season.

“Tailored, but with a mix of more feminine,” Glasco described as her must have look.

While she hopes the crop top is on it’s way out, Glasco said neon, peplum, and printed cigarette pants are here to stay.

Prints and color blocking are not just for clothes. Duo Shoes owners Betsy Sperling and Nicole Dewald said shoes are now picking up trends through fabrics, heels, and cut-outs.

Sperling and Dewald watch a number of fashion blogs, anticipating what the next major trend in footwear will be. Along with blogs, Sperling said the two pay attention to Fashion Week and the runway.

One trend Sperling is most excited about is that color blocking has finally made its way down to shoes.  She said she loves the new way prints and colors are being incorporated through heels and fabrics.

“This season there is a lot of ‘70s influence,” Sperling said as she identified chunky heels and platforms as a trend new to the runway since last summer.

However, her warm-weather must have is a simple, flat sandal. Sperling said everybody needs them and Duo is offering the fun flats in major pastel colors such as mint.

While each boutique carries their own take on trends, Rokke said she gets most of her inspiration from fashion blogs and what she sees on the runway. She said she loves finding practical takes on those looks, which not only make her look good, but feel good.

“I think finding the trend that really fits your body is important,” Rokke said. “That is the trend for you.”