UNL professor charts blogs rise

The way people receive their news has changed. Gone are the days where people needed to tune in to the evening news to receive their current event and in are the 24 hour websites that can be accessed by our cell phones.

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With this new fast moving and interactive web at the tip of everyone’s fingers came the rise of bloggers.

“About 10 or 12 years ago bloggers really hit the scene,” assistant professor of communication studies Damien Pfister said.

Pfister is looking back to the roots of blogging, specifically blogging in the political realm, in his book which released on Nov. 17 called, “Networked Media, Networked Rhetorics: Attention and Deliberation in the Early Blogosphere.” The book examines three cases he believes were the catalysts in launching bloggers into the light.

“My intervention is to try to suggest that a level of inexpertise, emotion, and communication are actually good things that play an important role in democratic life,” Pfister said.

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Two blogs doing it right

[dropcap]Pfister gave two exampled of great blogs. One of them is Josh Marshal’s talkingpointsmemo.com and the other is realclimate.org. Pfister said these are two examples of the power blogs can have and a great basis on how you can run a successful blog.


Blogging has become commonplace now. It has been injected into many different areas of journalist field, even, as Pfister points out, among the more old school crowd.

“Blogs are looking more like conventional journalistic outfits and the conventional journalistic outfits, the New York Times, the Washington Post, they all have blogs,” Pfister said. “Even the journalists who were initially fairly reluctant to have blogs often have their own personal or hosted where they share works in progress.”

Both conventional journalism and blogging now compete and work together in the same space. Pfister believes while both may operate differently, and under a different set of rules it is important that both exist.

“I think they work better together,” Pfister said. “Blogs can function as press critics, and watching the watchdogs and big journalist outfits have budgets to do things like a lot of foreign reporting.

“For a really long time the struggle for news was getting your story out there,” Pfister said. “It was a real struggle. It’s not a struggle now. Virtually anyone can set up a blog.”

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